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Last Updated: Feb 1st, 2008 - 12:41:09 |
BEST VALUE ADVERTISING
We offer the best deals in Banner Advertising on a cost per visit basis. IrishCycling.com is widely used, has ever-increasing numbers of visitors and is the number one resource for cycling information in Ireland. During this summer we were achieving in excess of 60,000 visits each month from readers in Ireland and overseas.
We have got very positive feedback from our advertisers as regards the response to their ads. IrishCycling.com offer advertising banners from as low as €100 plus VAT. In addition, our new online Banner Advertising Manager allows our customers to upload and change their own banners, as well as enabling them to keep track of several important statistics such the number of visitor impressions and Click Thru's their banners are getting, all in real time. Instant feedback = the best possible return from your ad campaigns.
Prices based on 20,000 impressions, start from as little as €50 for a 155x50 banner on the inner pages up to €180 for a 162x125 banner on top of the front page.
WINTER 07/08 SPECIAL OFFER
During the summer months, if you take out a banner advertisement worth more than €500 in value we in IrishCycling.com will offer you a free frontpage article page about your products or services free of charge. For each additional €500 we will give an extra page. (See below as Terms and Conditions apply)
Banner positions are subject to availability.
SAMPLE BANNERS -- FRONT PAGE:
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| Top of Front Page - Prices from €7 - €9 CPM (Max 20Kb) subject to minimum order |
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| Right column on Front Page - Prices from €3.75 - €8 CPM (Max 15Kb) subject to minimum order |
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| Right column on Front Page - Prices from €7 - €9 CPM (Max 20Kb) subject to minimum order |
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| Left column on Front Page - Prices from €3.00 - €4.50 CPM (Max 10Kb) subject to minimum order |
SAMPLE BANNERS -- INSIDE PAGES
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| Inside pages Section Header - Prices from €7 - €9 CPM (Max 25Kb) subject to minimum order |
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| Inside pages Article Top Banner - Prices from €6.5 - €8.5 CPM (Max 20Kb) subject to minimum order |
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| Picture Gallery and Calendar Top Banners - Prices from €6 - €7.5 CPM (Max 20Kb) subject to minimum order |
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| Right column on Inside Pages - Prices from €4 - €6 CPM (Max 15Kb) subject to minimum order |
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| Right column on Inside Pages - Prices from €6 - €8 CPM (Max 20Kb) subject to minimum order |
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| Left column on Inside Pages - Prices from €2.00 - €2.50 CPM (Max 10Kb) subject to minimum order |
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| Article page banner - (Max 20Kb) Prices on request |
SAMPLE COSTS
All these prices are based on CPM (Cost Per Thousand Impressions) To calculate your campaign costs, simply decide the number of impressions you wish to purchase, multiply it by the CPM Rate and divide this by 1,000 to give the campaign cost. Please call if you have any queries and for special offers before ordering.
Example:
100,000 impressions x € 5cpm = € 500
Note: Prices are subject to Irish VAT @ 21%
STATISTICS AND REPORTING
When advertisers open an account with IrishCycling.com they will be given a login account to our online Banner Advertising Manager where they can upload their banners to their alloted area, they then have access to the statistical information containing the number of page impressions, number of clicks and click-through rate of their advertisements on IrishCycling.com. This is done in real time making it a very useful tool to monitor your product interest and marketing strategy.
We can have the statistical information on campaign particulars emailed to our advertisers on a weekly basis if required.
EXCLUSIVE ADVERTISING
Not all our banner positions are available all the time, we have some advertisers who have rented banner positions for fixed periods (i.e. 3, 6 or 12 months) These positions may come available if the present advertiser wishes to vacate the slot. If you are interested in a fixed term we can give you our exclusive rates for 3 to 12 month periods on request.
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ABOUT IRISHCYCLING.COM
FACTS & FIGURES:
There are over 3700 pages of information on the site, including over 17,000 photographs.
Statistics for the years 2000 - 2005:
• Page impressions: 5,967, 600
• Visits (sessions): 1,710, 000
Indications are that these figures are set to increase by over 15% per year.
Statistics for the month of May 2007:
• Total hits: 4,963,067
• Page impressions: 225,659
• Visits (sessions): 86,845
User profile:
80% from Ireland, 12% from UK and EU, 8% from the US, Canada and Australia.
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READERS’ QUOTES:
• ‘The best website on cycling in Ireland. World class stuff!’ – Malcom J. Goggin, Bray.
• ‘Super to see Ireland with a site like this – it deserves it.’ Lionel Cowin, Isle of Man.
• ‘Wonderful site! One of the best sites I have ever seen: functional, well-working links, nice pictures and a splendid overview about everything important in Irish cycling. Keep up the good work! I think that a lot of other cycling webmasters could learn from you’ – Stephen Keizer, Amsterdam.
• ‘Very good site. Very up to date and lots of fun. Better than the newspaper’ – Ray Crinnion, Bray.
• ‘The site is great, I look at it every day. This site is getting more people to do cycling or even get interested in the sport. Keep up the good work’ – Colm Enright, Dublin.
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| Statistics from Dec 2000 - Dec 2005 |
WHY ADVERTISE?
As our statistics show, IrishCycling.com is extremely popular amongst those involved in the sport, both at home and abroad. A poll conducted by the website revealed that 82% of readers regard IrishCycling.com as the essential source of information, registering a far higher satisfaction rating than newspapers, magazines, radio and television.
The site attracts huge numbers of visitors and is, quite simply, the best medium for advertisements aimed at targeting potential customers. What’s more, advertising on IrishCycling.com is colourful, interactive* and inexpensive.
* Your banner can be linked to your own website, or to an information page about your business or products.
For further information please contact Peter Purfield or Shane Stokes at ads2008@irishcycling.com or alternatively telephone 01 6589026
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TERMS AND CONDITIONS
FREE ARTICLE PAGE SPECIAL OFFER:
This Special Offer is for a limited period only, this offer may be withdrawn without notice.
The content and images for the article pages is to be supplied by the Advertisers, a limit of 10 images of no more than 450x450 pixels and 60kbs in size will be allowed. Supplied images must be copyright free. Article pages are not suitable for links to URL addresses.
Article pages will be posted after full payment for the advertisement banner is received within 30 days of the advertisement start date. Article pages will be posted on top of the front page of IrishCycling.com and drop down as newer articles are posted. IrishCycling.com reserves the right to set the date and time of posting articles.
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